This is brilliant stuff
Seth Godin – Meatball Sundae, Tribes (this video) Purple Cow etc. you can get his books / blogs / and lots of other videos too – no better marketer out there, in my humble opinion. http://www.sethgodin.com for more info
A quick summary for you
1) Challenge the status quo – Do some thing different
2) Identify your tribe – the people connected to you through the things you want to change
3) Lead them! take them forward and work together to a better way of doing things
Hey, Seth Godin talks about it better than I ever could, but I’d love to hear your thoughts about it below?