Guy Kawasaki ‘survived’ working for Steve Jobs twice! Or at least thats how Guy describes it. The lessons aren’t necessarily intentional, but certainly riveting. The tone is set by the first lesson – Don’t listen to experts, as they don’t know what they are on about!
Guy mentions Western Telegraph, who decided the telephone would never catch on, IBM, who famously thought the computer would never sell, and DEC (Another electronics firm) that also failed to see that people would want these devices, as late on at 1977.
And so it goes. Guy is a big name in his own right, but this affectionate portrait of the genius that was Steve Jobs is an enduring lesson for everyone.