Guy Kawasaki ‘survived’ working for Steve Jobs twice! Or at least thats how Guy describes it. The lessons aren’t necessarily intentional, but certainly riveting. The tone is set by the first lesson – Don’t listen to experts, as they don’t know what they are on about!

Guy mentions Western Telegraph, who decided the telephone would never catch on, IBM, who famously thought the computer would never sell, and DEC (Another electronics firm) that also failed to see that people would want these devices, as late on at 1977.

And so it goes. Guy is a big name in his own right, but this affectionate portrait of the genius that was Steve Jobs is an enduring lesson for everyone.



5 thoughts on “‘The 12 Lessons I learned from Steve Jobs’ – Guy Kawasaki

  1. I love Guy Kawasaki – this is a very pleasant vid

    I followed him on Twitter for a week but he was like a firehose – Too noisy!! – and I had to sack him off. Sorry Guy.

    You know Jobs, Edison and Walt Disney > all ENTP personality types (if you like MBTI) Visionary disrupters – trouble makers!

    Thanks for share Tony!


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