Here’s a very interesting take on the way Google is set up to do business. It makes some interesting points and asks a VERY telling question:
What business is Google in?
Er… Isn’t it the ads business?
Nothing wrong with that per say, but when viewed through the particular lens of this particular article by the always brilliant Dino Dogan, it does seem as if perhaps the interests of the paying customer ie the big brands are being put first – as opposed to the interests of the ‘public’ using the search service.
The main contention of the article is that Google are actively shoving the ‘crap’, little blogs like mine and yours out of the way – to allow room for the ‘reliable’ sites of big brands. In other words, the paying customers.
They appear to be assessing pages for sensible reasons like making sure your results are relevant and valid and reliable.
Here’s what Eric Schmidt, CEO of Google, had to say about it.
Internet is a “cesspool,” a festering sea of bad information. Brands are how you sort out the cesspool. Brand affinity is clearly hard wired. It is so fundamental to human existence that it’s not going away. –Source
And here’s what Google Oracle, Matt Cuts said about it:
…we actually came up with a classifier to say, okay, IRS or Wikipedia or New York Times is over on this side, and the low-quality sites are over on this side. –Source.
The point being that the ‘cesspool’ is full of sites like mine. The inference that the low quality sites are the non brand / non paying customers.
Obviously, this is the sort of criticism that most ad funded media, commercial media if you like, has faced over the years. It’s very interesting to see it levelled at a thoroughly modern brand like Google.
Always challenging, I find Dino’s style and thinking absolutely invigorating – why not stop over there and check out his other stuff too.
As ever, let me know what you think, leave a comment below, email me directly on firstname.lastname@example.org or tweet me on @radiojaja