A cool blog on ad copy an marketing generally, check it out

Non-Fat Advertising

I don’t rant about bad advertising because I have nothing better to do. I do it because it pains me to see hard-working business owners wasting their profits on advertising that doesn’t work. Here’s an example of an ad that should be avoided like the plague.

“They say there are only two sure things in life: death and taxes. At _______________, we know there’s a third one: _________________________. When you buy from ____________, you avoid_________, __________, and _________________. ____________________ offers you a great selection, impeccable service, and peace of mind. We’re the ones you can rely on. Just call __________________. We’re here for you.”

Now, I’ll share with you another cliché – I just threw up in my mouth a little bit. These kinds of ads are EVERYWHERE!

I know I’ve heard this ad before…or a just as cheesy version of it. It’s basically a template that a poor ad copywriter keeps on file to crank…

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