Over the years I’ve watched and learned from some of the best marketers, sales people, business men and women out there. I’ve read the books and watched the videos, and I’ve even been on the courses. Most of what I’ve learned has been in the form of being out there in the ‘field’ working with everyone from my own sales people to global brands and their marketing teams to regional and local SME’s.
There are three things in common with all those that fail. Clearly, there are often other factors involved, but you can bet your bottom dollar one, two and often all three of the following will have played a part.
1. Failure to Plan
‘If you are not planing to win, you are planning to fail.’ I believe in this truism whole heartedly. You have to know what you are doing and why you are doing it. Don’t do things because they ‘feel’ like the right thing to do, or they are the easiest thing for you to do. Don’t do things because you enjoy doing them.
Do the things you know will make a difference to your business. You know these things make a difference because you’ll have seen success from doing these things previously, or you’ll have learned that hard way.
Stop trying to reinvent solutions that aren’t required. If you know what to do, and you know it works – do it, and do more of it.
If you don’t know what you need to do to succeed, you’d better learn. FAST.
2. Failure to stick to the Plan
I know, there are a million things to do right? A million distractions. Customer complaints, or colleagues needing your opinion / advice on something. The smart phone that constantly buzzes to tell you there is another email for your attention, or Facebook update you just have to look at, and look at right now!
Traffic problems, supply problems, IT Problems, communications problems, letter that haven’t arrived, emails that haven’t been read, phone calls that haven’t been returned.
All that research that needs to do done. On Facebook.
You know all those hard core success stories you know? That guy that really gets things done, and that girl who nails it every time? Do you know what they do differently to you?
As Dave Gifford would say: They know what its takes to succeed, and they have the discipline to stay on plan.
3. Failure to work hard
There isn’t a short cut or a magic bullet, or a secret recipe or any other kind of get rich quick, win big formula that you aren’t aware of. For sure some people get lucky and score big. (And some seem get lucky just telling others how to score big.)
But 99.9% of the people out there winning at what they are doing, are working ALL THE TIME. They work day and night. They rise early (and sleep well) they drink in moderation, and look after themselves. They read everything, they study their (and other people’s) businesses. They apply themselves every minute of every day to doing what needs to be done.
(Though that’s not say that don’t play hard too…)
Do you know how Warren Buffet got to being so spectacularly successful? By working his ass off. Using other peoples money, as well as his own money for modest returns on stocks and shares, and then doing it again. And again.
Borrowing a hundred grand, putting in his own hundred grand and taking a 3% or 4% or maybe a 7% or 8% return, over and over.
Rinse, and repeat.
Do you want to work harder or smarter?
Simple answer: Do both.
So there you have it, short and sweet. Have a plan, stick to the plan, and work hard. Its not rocket science is it? If only I could work out why so many people find it so difficult to do! I could come up with an intervention for them, a training course, or a book!
This time next year Rodney we’ll be millionaires!