Do you know what you need to do in order to win?
I don’t mean what feeling you need to have, or what attitude you’d like to adopt, what the latest book has told you to do, or what the latest technological marvel is that you need in order to ‘make it’.
Maybe there is some other chicanery that might convince you that you are doing something useful for yourself or your business, when actually, things couldn’t be further from the case.
In my experience, the number one reason a businesses fails is lack of focus.
Thats right, not lack of hard work, or lack of funding (though this is a major issue in itself) or lack of sales or lack of many other things that might in themselves be problems. Lack of focus.
Or more precisely, being so busy you don’t do the things you need to do in order to succeed.
Sometimes you know what those things are, but don’t want to do them. Because they are hard to do, complicated or take a long time. Sometimes something much more interesting comes up that you’d rather spend your valuable time on.
You spend time on ‘make work’. Chatting to ‘contacts’, networking because it feels like selling (it’s not) driving around the place to meetings you must be at, even though nothing ever comes of them.
All this while you put off doing the things you know you need to be doing. Like cold calling, or writing that proposal, or following up on that bad debt. You know, all those messy, awkward, difficult things.
Or maybe like a lot of people you are too busy!
Too busy to do the things you need to do in order to make a difference to your business. Whether its yours or the one you are working for.
Too busy to take a moment to plan the next week, month or quarter. Too busy to look up to see what problems you are about to hit square on. Too busy to deliver on the things you’ve already promised you’d deliver.
Or maybe you are too busy to be able to spot the next opportunity when it presents itself.
Worse, sometimes you don’t know what it is you need to do in order to win. Thats when you have a real problem.
In that case, you just work harder and harder and spend more and more time stressing about winning, when you in fact have no clue what success looks like, or indeed how to get it.
You need to have a laser like focus on what it takes to succeed. What you need to do to win. How much you need to sell, or who you need to see, or what problems you need to deal with.
And then deal with them.
Don’t put it off. There isn’t any other work that’s more important than the work you do to ensure you win.
Do things on purpose.
Rather than letting things happen to you, make things happen for you!
Don’t allow the distractions to drag you away from doing the things you know you need to do in order to make things go well for you. Don’t put off till tomorrow what you can do today.
Do the things you want to avoid early in the day, get them done, feel that achievement, and go on to enjoy the rest of your day, making sure you are doing other things that lead to success. Make sure you are not allowing lack of focus to edge in, and steal away valuable time and resource.
And if you really don’t know what it takes to win, you’d better learn, fast.