The following, in no particular order, are the books I consider essential reading for Sales people (and generally people in business). I’ve included links to the amazon page where possible for full details and reviews.

What would you guys add to the list?

The Tao of Twitter  (Mark Schaefer, social media genius)

ROI: The Revoultionary Power of Klout, Social Scoring and Influence Marketing (Mark Schaefer)

Drive: The surprising truth about what motivates us (Dan Pink, Brilliant, a must read)

The Flinch (Short FREE ebook by Julien Smith – well worth a look)

The New rules of Marketing and PR (David Meerman Scott – great Social Media book)

Meatball Sundae (Seth Godin, marketing)

Tribes (Seth Godin, marketing genius)

We are all weird (Seth Godin)

Purple cow (Seth Godin… you get the picture?)

No Fear (Golfer Gary Player – personal development / business)

Body Language   (Borg – the gold standard)

What ever you think, think the opposite (for creativity)

Golf is not a game of perfect (Dr Bob Rotella – for self-development / business)

Zen Golf (Dr. Joseph Parent – Self development, in a really original take)

The Art of War (strategy)

Zag – The number one strategy of high performing brands (marketing)

22 immutable laws of branding (Al Reis and Laura Reis – marketing)

The 7 habits of highly effective people (Dr Steven Covey – self developement)

The Long Tail (Chis Anderson – marketing)

Make More Money  (Mike Bersin – Advertising copy writing of the finest standard)


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